Blue as a colour is particularly difficult for the brain to process, so some people take away too much blue, thus seeing the dress as white and gold. In the case of the dress, and now this Adidas jacket, the objects are each seen in isolation so the brain has no other points of colour reference to rely upon. So for example, nearby colours like red or green help your brain to determine exactly how much yellow or blue light to subtract. Also important for your brain to work out a colour is context. The result is that in both cases, the object appears to be the same colour. By contrast, artificial light is yellowish, so the brain works to subtract yellow. So for example, bright natural daylight is blueish in colour so the brain subtracts blue to adjust for the situation. Scientists weighed in at the time to explain that the disagreements about colour are most likely caused by a mechanism in the brain that ensures an object is always seen to be the same colour, regardless of what the light conditions are. 27, 2015, an overexposed image of a $77 dress because an Internet sensation, generating millions of arguments about whether the dress was blue and black or white and gold. It was eventually revealed that the true colours of the dress are black and blue. Posted originally on Tumble by a user called Poppunkblogger, the Adidas jacket was posted along with the message, “I hate to make a new blue/black white/gold dress mem but my friend has this jacket and she says it’s white and blue but I see black and brown pls tell me what you see.” Is this jacket blue and white or black and brown? Well, that depends. FedEx, UPS will need to keep up or get shut out.In a sequel to last year’s viral debate about the true colour of the black/black white/gold dress, an Adidas jacket has gone viral in the past week for the same reason. Shipping war: Amazon, Walmart may be starting a shipping war.
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